Technology and Market Opportunity Assessment

In addition to, or in conjunction with, strategy initiatives, life sciences clients are frequently presented with opportunities to grow or enhance their business.  Opportunities are often related to near-term initiatives that require rapid evaluation to support a credible “go / no-go” decision and in the case of “go”, an actionable execution plan.  Initiatives include external opportunities around a new market, new customer or new product, or can be focused internally on pricing, reimbursement or portfolio alignment.  These assessments commonly take one of the following forms:

  • New technology or product development
  • Acquisition, divestiture or licensing opportunities
  • Market expansion or growth initiatives
  • Development of commercially focused clinical programs
  • Market assessments including unmet needs, competitive frame, substitute technologies and critical trends
  • Pricing and reimbursement assessment
  • Portfolio evaluation and alignment

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Our Approach

Opportunity assessments range in scope from quick “one-off” analyses to major market, portfolio or product evaluations.  Regardless of project size, one item remains consistent across all assessment projects – the need to rapidly evaluate an opportunity and develop credible and actionable implementation steps.  BDF has performed literally hundreds of assessments across therapeutic areas and life science industry sectors, and has developed a highly effective methodology to quickly identify and assess opportunities and support decision-making.

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Exemplar Technology and Market Opportunity Assessment workstreams:

  • Assess the situation and background elements driving the opportunity – specifically evaluate the business goals and strategic imperatives impacted
  • Analyze the opportunity and evaluate potential to support or detract from goals and imperatives
  • Perform supporting analysis and research to understand potential for market acceptance and adoption in the near-term and beyond
  • Execute financial analysis to support valuation requirements and overall decision-making
  • Develop options in both “go” and “no-go” categories with implication analysis for each
  • Assess, test and prioritize options
  • Develop final recommendations and detailed implementation plan
  • Present recommendations and supporting analysis and gain client input and alignment